📡 Industry Intelligence — sourced from trade press

Variety reports that U.S. FAST services generated nearly $4.9 billion in revenue in 2024 and are projected to grow at a 13.8% CAGR over the next five years. Using Variety’s figures, that implies a U.S. FAST revenue pool of roughly $6.3 billion in 2026. The strategic read for platform operators is straightforward: the category is still growing at a meaningful clip, but the window is shifting from land-grab to scale economics, ad-tech efficiency and audience aggregation.

According to StreamTV Insider, Ampere Analysis expects the broader U.S. streaming market to approach $17 billion in advertising revenue in 2025, even as competition intensifies because larger streamers, including Netflix, are scaling faster. That matters for FAST because it frames the next 12-18 months as a fight for ad budgets, not just viewer hours. FAST’s value proposition remains reach and price efficiency, but the competitive set is no longer legacy TV alone; it is subscription streamers with increasingly credible advertising businesses.

StreamTV Insider also reports that Fox’s Tubi grew total viewing time 59% in 2023 to more than 8.5 billion streaming hours, and later said Tubi posted 22% year-over-year ad revenue growth, with 90% of viewing happening in an on-demand environment. That combination is strategically important. It suggests the best-positioned FAST players are no longer just linear-style channel bundles; they are hybrid free streaming platforms using FAST infrastructure while leaning into on-demand consumption patterns that look increasingly similar to mainstream AVOD.

Per StreamTV Insider, Philo disclosed $450 million in revenue and said it would ramp its FAST efforts while growing to 1.3 million paid subscribers. That signals another likely 2026 dynamic: more companies will use FAST less as a standalone business and more as a funnel, retention layer or monetization extension around subscription products. The market is expanding, but the evidence across Tubi and Philo suggests monetization strength will skew toward operators that can combine free inventory, first-party data, distribution leverage and a broader consumer bundle.

The bottom line: Watch whether 2026 FAST upside accrues to the long tail or whether, as Variety and StreamTV Insider suggest, revenue growth increasingly concentrates in a handful of scaled free-streaming platforms with stronger ad sales and on-demand engagement.

Source Reports

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고삼석 상임의장 · Chairman Samseog Ko

고삼석(Ko Samseog)은 K-EnterTech Forum 상임의장입니다. 동국대학교 첨단융합대학 석좌교수이자 국가인공지능전략위원회 분과위원으로, 30년 이상의 방송통신 정책 및 산업 경험을 바탕으로 K-콘텐츠와 글로벌 엔터테인먼트 기술의 융합을 선도하고 있습니다. 前 방송통신위원회 상임위원을 역임했으며, ZDNet Korea에 정기 칼럼을 연재 중입니다.
Samseog Ko is the founding Chairman (상임의장) of K-EnterTech Forum. He is a Distinguished Professor at Dongguk University and a member of Korea's National AI Strategy Committee. Former Commissioner of the Korea Communications Commission (KCC).

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